• Mentoring and Accelerating Innovation – We support groundbreaking ideas, nurturing them from concept to commercialization.
• Driving Critical Thinking – We foster forward-thinking strategies to address industry hurdles and seize opportunities.
• Coordinating and Funding R&D – We enable cutting-edge research and development to solve pressing problems.
• Building New Business Models – We help redefine the way the industry operates to create sustainable growth.
• Developing Talent Pipelines – We cultivate the next generation of innovators and leaders to ensure the industry’s future success.

By combining expertise, vision, and resources, the FIF is dedicated to advancing the footwear industry and creating a brighter future for all stakeholders.

Adapted from George Heilmeier’s original framework, these are the questions the Footwear Innovation Foundation uses to evaluate footwear ideas and proposed innovations.

1. What are you trying to create or solve?
   Explain your idea or goal clearly and simply—no footwear marketing jargon.
2. How is this done today, and what are the limitations?
   Describe the current industry standard or practice. Where does it fall short?
3. What’s new about your approach, and why might it work better?
   What’s your breakthrough, and what makes you believe it will succeed?
4. Who will care, and why does it matter?
   Who benefits—brands, consumers, manufacturers? What meaningful impact will your innovation have?
5. What are the risks or unknowns?
   What technical, commercial, or adoption hurdles do you foresee?
6. What resources will you need?
   Estimate costs, time, tools, people, or partnerships required.
7. What’s your timeline?
   How long will it take to develop, test, and bring this to life?
8. How will you measure success along the way—and at the end?
   What benchmarks, prototypes, or feedback will show progress and proof of concept?

• Promote Broad Impact – Prioritize initiatives with potential applications across various footwear categories and with the greatest number of consumers as possible.
• Deliver Meaningful Impact – Emphasize solutions that bring significant value to both consumers and industry stakeholders.
• Have Clear Objectives – Develop and select projects with well-defined goals and tangible deliverables over ambiguous endeavors.
• Embrace Practical Applications – Focus on addressing specific needs within the footwear industry rather than adopting generic cross-industry trends.
• Adopt a Merit-Based Approach – Collaborate with individuals and organizations based on their ability to contribute to future innovation, prioritizing merit over financial backing or institutional affiliations.
• Democratize Findings – Commit to sharing our research publicly to spur on new entrepreneurial solutions.
• Cultivate New Minds and Critical Thinking – Increase the development of fresh perspectives and critical thought inside – and encouraging thought leaders outside – the industry to focus on new footwear applications.
• Harness Every Good Idea – Recognize the value of worthwhile projects, even if they cannot be immediately pursued, by documenting industry needs and encouraging entrepreneurship to address them effectively.